Jump to case studies to see examples of my marketing strategy experience at work, including go-to-market planning, audience segmentation and brand & channel marketing plans.
Media & Investment
- Managed multi-million ($) annual budgets for large ad clients
- Specialized investment in digital channels including Social, Display, Mobile and Programmatic
- Skilled in vendor negotiations, RFP vetting and media billing & reporting processes
- Hands on technical implementation of all tracking and ad-serving tags (creative tags, research tags, conversion pixels & container tags, mobile SDK implementation) aka “Ad Ops”
- Capable of executing digital media buys via self-serve platforms such as Facebook, LinkedIn, Google
Marketing Measurement
- Formerly a Director of advertising effectiveness products at Nielsen
- Analyzed campaign results via Nielsen Audience Verification Studies (Digital Ad and Content Ratings) and creative testing studies (Nielsen Brand Effect) to measure brand attribute and consumer behavior lifts
- Versed in campaign measurement concepts such as conversion attribution & data clean rooms and have worked in a various set of analytic tools and data sources
- Contributed to the execution of Multi-Touch Attribution, Market Mix Modeling, Brand Sales Lift Studies
Case Studies
Go to Market Experience
As a Product Manager at NIQ, I played a pivotal role in the go-to-market planning for the launch of a new Health & Wellness product vertical. Collaborating with leaders in sales, finance and marketing, I helped ensure that we develop a clear plan for expansion after our acquisition of tech partner Label Insights.
- GTM Planning & Execution
- Market Positioning and Pricing
- H&W Analytics Product Development
Founder of FreeTheMulligan.com
Primary artist and producer of graphic golf lifestyle apparel.
Developed and manage the creation and maintenance of ecommerce site, integrations, marketing and social channels.
Focused on growing brand awareness, positioning and distinction in marketplace.
Personal Marketing Projects
As part of a personal project to launch a new eCommerce Golf Company, I have been integral to the strategic brand formation and marketing aspects of the company.
>> The First stage of planning included understanding audiences and the market environment. This included analyzing total obtainable market opportunities, consumer research and competitive landscape analysis.
>> I produced a high level marketing channel framework for eCommerce which the company is using to drive Go-To-Market Approach and future marketing efforts.
>> Spearheaded product design and style direction and apparel branding concepts.
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