Retail Analytics
At Nielsen IQ I helped manage Nielsen’s largest repository of retail sales data and was responsible for growing emerging areas such as Convenience verticals and Health & Wellness.
My experience as a Product Manager at NIQ allowed me to collaborate across various sales, pricing and operations teams to help conduct strategic market sizing, benchmark competitors and find opportunity for our data base to grow.
- Integral involvement in the acquisition of Label Insight in 2021 and the go-to-market planning to launch NIQ’s new Health & Wellness vertical ($7B opportunity)
- Thorough evaluation of the emerging US Cannabis retail industry with ability to present findings & recommendations to Senior Leadership
- Managed an offshore team of developers to help build key reporting and analytics products used in H&W launch
Last Mile Delivery Experience
As a Product Manager at Walmart GoLocal I owned the delivery performance vertical as well as our third-party delivery vendor integrations. I collaborated across business, operations and engineering teams to compile requirements, develop technical wireframes and build solutions that touched everyday customers while driving positive business results.
My focus was growing delivery revenue by mitigating fraud and minimizing chargebacks from “lost” deliveries. This included detailed knowledge of each step of the driver journey from storefront to doorstep, and controlled through driver in-app features or store-side POS integrations.
Another area of work was helping build third-party integrations and an optimized carrier selection platform that would help maximize deliveries done by other service providers. And I helped launch an MVP of “carrier selection” model used for GoLocal deliveries.
+$3M Oversize Delivery Revenue | 13% Reduction in Cost Per Delivery | Servicing over 40+ Enterprise/SMB clients